7 Digital Marketing Tips (And 3 Secrets) That Will Help You Grow Your BusinessBy Femto15 Team - November 19, 2019
In the era of digitalization, everything is online, so where are you? How is your online presence? Can you reach your online customers? Do you use your digital channels to grow your business?
Emails, Social Media, Search Engines, and Websites; These channels are strongly engaged in your digital marketing strategy. In this article, we suggest some tips to use these channels efficiently to generate sales and maximize profits.
1. Send the right Email for the right customer
Nowadays, email marketing isn't only about having an email list and sending offers; it's getting way farther. It's stated that for each $1 spent over email marketing, you expect $32 on return. Thus, emails can be one of the most cost-effective digital marketing channels ever.
To make the best of it, you need to follow the trend of behavioral email marketing. Your email should be segmented and personalized. Which means it’s Not the same email for all “potential customers”, rather it’s a specific email for a specific segment and even a specific person.
Here are some tips to do so:
Build a quality email list
Using a lead generation strategy, create a list of those interested in what you offer, not a list of cold leads (who won’t actually convert). Capture the emails and essential information of your targeted customers using gated content and social campaigns.
For example, you can create a free eBook that could be sent via mail. Now, you have the emails of customers interested in that specific topic you wrote the book about. You can target them with customized content related to their needs later.
Target each market segment with different content and campaigns that touch their pain points and keep them engaged.
For example, if you sell notebooks, and you have different designs and colors according to gender, you should send the offers of the “girly notebooks” for females, and vice-versa.
Using your landing page or sign up page, you can extract your customers’ info and use it to personalize your emails. You can also categorize them using checkboxes and specific questions on their onboarding process.
You can also “track” their behavioral into your website using CRO tools. That way you can know, exactly, what they are interested in and talk to each customer “individually”.
2. Automation for saving time and tracking results
Automate your email marketing campaigns to manage and analyze your email campaigns.
Automation is your way of sending the right emails at the right time to the right people. It’s the “How to send segmented and personalized emails”. Through it, you can send dynamic emails and event-based emails. You can also track the ROI to know exactly how your campaigns affect your sales.
Dynamic Email content
You write one email and customize different parts of it according to the receiver. You see it a lot, a company mail that calls you by name or a company that shows you offers near you. They don’t write an email for each user!
Those emails are sent according to a specific trigger like a date (the new year) or a customer’s action (registering).
3. Integrate everything together
Integration generates leads. Integrate your website with your social profiles with your email. They all must refer to each other. Here are some tips:
- Add social media buttons to your email signature to make it shareable.
- Connect your website with your social networks.
- Integrate sharing buttons with your blogs (and make sure the blogs are worth sharing).
- Link your social media platforms together; that means your Facebook account has a link to your Google+, LinkedIn, Twitter, etc., accounts.
- You can use a social media management tool to manage your accounts simultaneously and save time.
4. Mobile marketing is the future
In 2018, it was clear to the world that smartphones are the future. According to Statista; In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones.
Mobile internet users are growing enormously. They use it for searching, online payment, checking social media, and email. Mobiles have become the primary (if not the only) device for internet users. That’s why Google launched its mobile-first indexing algorithm.
Mobile-first indexing means Google will predominantly use the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page's content when evaluating the relevance of a page to a user's query. Since the majority of users now access Google via a mobile device, the index will primarily use the mobile version of a page's content going forward.Google Guides
Since Google rolled out mobile-first indexing, the way websites are viewed changed. Websites that aren't mobile-friendly may lose benefits and ranking. A responsive website is now a must. Buttons, texts, images should be placed correctly on mobile screens, and everything should be fine with touch screens.
If using videos is a part of your marketing strategy, make sure they can be watched on mobiles with high resolution. Then rest assured, because mobiles are the number one device used for watching videos.
5. Video content is the trend
Human responds to visual data way faster than text. Visuals touch our emotions and are more to engage in our memory. Experts and statistics agreed on the positive effects of visual content on converting customers.
Here are some tips for video marketing:
Videos on your website
Use videos on your landing page. A video on your homepage is also great for engaging new visitors and telling them your value. Start with describing the problem you solve to keep them watching the offered solution.
Go live on social media; it’s one of the best ways for engaging your customers and interacting with them.
Use video ads as a part of your digital marketing campaigns on different social platforms; Youtube, Facebook, Instagram, etc. Make sure the content is short and attractive. Add hashtags related to your keywords and your blog’s content.
Non-paid videos on social media
Even non-paid videos uploaded on social media are great. You can add valuable content that drives leads to your landing page. You can post a video and open a discussion under it saying “what do you think of X’s problem, have you ever been through a similar situation”, or ask for their opinion; people like that!
6. Get ready for voice search
While marketers are struggling to keep up with SEO current techniques and tactics, a newbie SEO area shows up, and Google announces that it’s here to stay.
That’s why you should update your content to catch up with the upcoming voice search trend. The main difference is in the search queries; they are longer and more question-driven.
Think of it, if you were to search for a location, you would probably type the location name, but you would speak out “how to go to X?”.
Voice search is expected to become longer and more specified over the coming years. Accordingly, target longer keywords in your content and insert your targeted question phrases.
7. Local SEO pops up your business
Our final tip is for businesses with a physical presence and local customers. If that’s you, this tip fits you the most.
Search engines use your location for better results. When users search for places that fulfill their needs, search engines show the nearest places that satisfy their needs. For example, type “coffee shop” on google and watch out the results. Google will list coffee shops near you as a first result.
You want your business to be on this list too.
Digital marketing is a vast area with various tools and opportunities. Knowing how to use these options to grow your business is a must in the current era.
And here are our final secrets!
1. It’s not about quantity; it’s about quality
More content and channels don’t really mean more traffic and engagement. On the contrary, it may be the worst marketing strategy to start with.
A high-quality piece of content every week is better than shallow content every day. A highly engaging and interactive account on social media where you use all the features is better than seven accounts with no interaction and a small number of leads.
2. Use your network
It’s said that "It's not what you know, but who you know". Whether you agree on that or not, creating an online network is the best digital marketing strategy. Use your network to widen your presence.
3. Be consistent
Branding and marketing are about consistency. Being consistent on different digital channels is essential for your brand. Make sure to use the same voice, fonts, colors, keywords, etc. on your content.
Good luck with all your digital hooks ;)