Customer Onboarding Process (How to Welcome Your Customers?)

By Femto15 Team - May 21, 2020

In a previous article, we talked about customer churn reasons, and we put poor onboarding at the top of the list. In this article, we will tell you how to create an onboarding process that reduces churn and CAC, and also increases customer lifetime value. The importance of customer onboarding for SaaS What’s the purpose […]

8 Tips to Reduce Customer Acquisition Cost (CAC)

By Eman Azzoz - May 15, 2020

It’s stated that acquiring a new customer costs way more than retaining one. Thus, lots of businesses have been putting great efforts into customer success to reduce customer churn. In this article, we discuss some tips that may help you reduce your CAC for more customers and fewer costs. Grow your organic traffic Referral marketing […]

How to Calculate Customer Churn Rate?

By Eman Azzoz - May 11, 2020

First, let’s introduce this concept for those who don’t know much about it. If you visit Wikipedia, you will find the term “attrition” instead of “churn”, both of them refer to the same thing which is the loss happened in your business at a certain period. But experts differentiate between revenue churn and customer churn. […]


How to Reduce Customer Churn?

By Femto15 Team - March 12, 2020

In a prev article, we’ve discussed the reasons behind customer churn. The next step is to prevent this churn by taking the proper actions and perform the best strategies. 8 Tips to reduce customer churn Attract the right customer Welcome them with a big hand Keep educating your customers Track your customer’s footprints Take care […]


Customer Churn (Why Do Customers Leave You?)

By Femto15 Team - March 6, 2020

Customer churn is every business’s fear. The states about how it affects the revenue and how CAC shows the advantage of customer retention cost over customer acquisition cost make it clear that churn should be every business’s concern. For a SaaS business, churn is a critical issue as the business depends on a monthly, quarterly, […]


Customer Success for SaaS

By Femto15 Team - February 28, 2020

SaaS business is all about customer satisfaction. If your product isn’t worth it, your customers can cancel their subscription whenever they want. On the other hand, acquiring new customers costs way more than retaining existed ones. Your loyal customers can even be your promoters. How to satisfy your customers with your product or service? Can […]


Top SaaS Metrics and KPIs

By Femto15 Team - February 20, 2020

In the SaaS industry, it’s all about rapid changes and how you manage it to do better in the future and understand the red signs. How are you doing? And why? Where are you going? And how? What should you do to be where you want to be? To answer these questions, you need to […]


What’s the Difference Between SaaS, PaaS, and IaaS?

By Femto15 Team - January 24, 2020

The cloud industry has changed how things work in the tech field. Currently, there is a cloud service in each organization in a way or another. Whether you are the service provider or the user, you have a relationship with a cloud service. That’s why you need to understand cloud computing models and distinguish between […]


User Experience and User Centered Design (UX and UCD)

By Femto15 Team - January 19, 2020

The term “user-centered” raised in the late nineteenth in the context of talking about user experience design. We all know that any UX designer puts the user in the center of the design, which means s/he would always think of users’ needs, emotions, etc. So, what’s new about this “user-centered” concept? Is it a new […]

What Is a Knowledgebase and Why Do You Need One?

By Femto15 Team - January 17, 2020

Since the publication of manuals, human beings discovered the importance of educating the customer. And with the invention of more complicated software along with the revolution of the internet, it was clear that knowledge should be closer to customers, scalable, and easier to retrieve and manage. The web then started the trend of tutorials, how-to […]