8 Tips to Improve Your Customer Service

By Femto15 Team - May 13, 2019

Once you have a business, you have customer support. Customers need to contact you whenever they have an issue with your product/service. Your job then is to “HELP” them fix the problem or fulfill the need. How would you help is what affects the relationship between you and your customer, that relationship you struggled to […]


What’s the Difference Between SaaS, PaaS, and IaaS?

By Eman Azzoz - January 24, 2020

The cloud industry has changed how things work in the tech field. Currently, there is a cloud service in each organization in a way or another. Whether you are the service provider or the user, you have a relationship with a cloud service. That’s why you need to understand cloud computing models and distinguish between […]


User Experience and User Centered Design (UX and UCD)

By Eman Azzoz - January 19, 2020

The term “user-centered” raised in the late nineteenth in the context of talking about user experience design. We all know that any UX designer puts the user in the center of the design, which means s/he would always think of users’ needs, emotions, etc. So, what’s new about this “user-centered” concept? Is it a new […]

What Is a Knowledge Base and Why Do You Need One?

By Eman Azzoz - January 17, 2020

Since the publication of manuals, human beings discovered the importance of educating the customer. And with the invention of more complicated software along with the revolution of the internet, it was clear that knowledge should be closer to customers, scalable, and easier to retrieve and manage. The web then started the trend of tutorials, how-to […]


What’s The Difference Between a Web-based SaaS And a Website?

By Femto15 Team - December 8, 2019

Software as a service (or SaaS for short) has been the talk of everybody in the software industry. But for those outside the field, the term still causes some ambiguity and may be mistaken for a website or web application. As the field of cloud computing spreads, different models are developed to represent different cloud […]

How to Start a SaaS Business in 11 Steps

By Femto15 Team - November 29, 2019

We are in the SaaS era! There is no doubt about that. If you are a developer, marketer, project manager, or an enthusiastic entrepreneur who wants a share of the cake, this article will help you understand the stations you should go through while developing your SaaS. To make it clear, we won’t tell you […]

7 Digital Marketing Tips (And 3 Secrets) That Will Help You Grow Your Business

By Femto15 Team - November 19, 2019

In the era of digitalization, everything is online, so where are you? How is your online presence? Can you reach your online customers? Do you use your digital channels to grow your business?  Emails, Social Media, Search Engines, and Websites; These channels are strongly engaged in your digital marketing strategy. In this article, we suggest […]

How to Say NO to Your Customers Without Being Rude

By Eman Azzoz - November 4, 2019

In this article, we take you from “the customer is always right” side to “do the right thing” side. If you are a fan of “Yes, and…” approach in customer service but have been drowned in the Yeses flood, or if you found that saying yes all the time breaks your business and burns out […]

How to Scale Your Customer Service While Your Startup Grows?

By Eman Azzoz - October 28, 2019

Scaling your startup means going from simplicity to complexity. Everything grows, from the number of your employees to the number of your customers. When your business is a small to mid-sized one, you control everything, audit each detail, meet your employees regularly, interact with your customers closely, value each customer’s feedback, and you do put […]

17 Customer Service Skills that Your Employees Must Learn

By Eman Azzoz - October 18, 2019

Each career has different skills and traits that can be gained or improved to do the job right. Customer service is one of the jobs that need interacting with people. You represent the business whenever a customer contacts you for a specific problem. So, customer service is all about communicating with people to help them […]

Minimum Viable Product for SaaS

By Femto15 Team - October 1, 2019

Software as a service is now the best choice for most passionate entrepreneurs who are eager to start their own business through the web. But implementing software requires various resources just to come to light and then find out whether or not people would accept it with love and pay for it. The risk that […]