An Introduction to Customer Loyalty

By Femto15 Team - June 4, 2020

Customer loyalty is every business’s dream, it’s the fruit of customer success efforts and strategies. What would a business need more than a stable customer base that doesn’t only guarantee future revenue with high lifetime value, but also works as a marketing media, reduces CAC, and supports the business towards scaling fast and steady? After […]

8 Tips to Reduce Customer Acquisition Cost (CAC)

By Eman Azzoz - May 15, 2020

It’s stated that acquiring a new customer costs way more than retaining one. Thus, lots of businesses have been putting great efforts into customer success to reduce customer churn. In this article, we discuss some tips that may help you reduce your CAC for more customers and fewer costs. Grow your organic traffic Referral marketing […]

How to Calculate Customer Churn Rate?

By Eman Azzoz - May 11, 2020

First, let’s introduce this concept for those who don’t know much about it. If you visit Wikipedia, you will find the term “attrition” instead of “churn”, both of them refer to the same thing which is the loss happened in your business at a certain period. But experts differentiate between revenue churn and customer churn. […]


How to Start a SaaS Business in 11 Steps

By Femto15 Team - November 29, 2019

We are in the SaaS era! There is no doubt about that. If you are a developer, marketer, project manager, or an enthusiastic entrepreneur who wants a share of the cake, this article will help you understand the stations you should go through while developing your SaaS. To make it clear, we won’t tell you […]

Minimum Viable Product for SaaS

By Femto15 Team - October 1, 2019

Software as a service is now the best choice for most passionate entrepreneurs who are eager to start their own business through the web. But implementing software requires various resources just to come to light and then find out whether or not people would accept it with love and pay for it. The risk that […]

A 21-Minutes (or Less) Business Plan For Your SaaS

By Femto15 Team - November 12, 2019

In today’s fast-paced world, it’s hard to ask a startup to write a complete traditional business plan just to launch! Planning can be overwhelmed if it stops you from taking the most critical step in your SaaS business, which is talking to customers and testing your service’s opportunities on the ground. You need to start […]

Better Web Development and Project Management With Agile

By Femto15 Team - September 24, 2019

At the early 21st century, a group of software professionals decided that (according to their long experience in the field) the process of building a home is different from building software products. Thus, the workflow of each project should differ, which means the management, principles, communication ways, and other project management blocks. The pain points […]